For the past five years, Riley has helped develop vibrant brand identities for beauty and wellness brands, such as The Fit Flamingo and Fashivly. She is passionate about bringing her client’s goals to life through distinctive logos, dynamic color palettes, and custom illustrations implemented across websites and social platforms.

Riley’s graphic designs have also appeared on NYC billboards, product packaging, merch, and websites. As a creative director, Riley has also been at the helm of several brand refreshes, launch campaigns, and social rollouts.

She produces photoshoots from start to finish, coordinating everything needed on set and even executes set design and prop styling.

When she’s not designing and creative directing, Riley enjoys interior decorating her friend’s new apartments, hosting a book club, and finding the world's best blush.